July 24, 2023

Basic Tools that Support Businesses to Strive Online

A new business requires an online presence, a strategic approach towards the use of various digital tools to ensure success. Being active online is not a luxury but a critical necessity to ensure growth and profit. While it is possible to grow without physical presence, online presence is impossible to ignore. However, there are businesses who are enjoy digital presence but they are unable to convert their digital presence into growth. If you are operating a new business, ensuring strategic active online presence is the way to go.

It is therefore necessary to be conversant with digital tools to enable smooth expansion of your income. Digital tools (DT) can be defined as programs, websites, applications, and other internet and computerized resources that facilitate, enhance and execute digital processes and overall digitization efforts.

Here are some essential tools that every new business should consider to succeed online:

  1. Website Builder/Content Management System (CMS): A website is the foundation of your online presence. Use a user-friendly website builder or a CMS like WordPress to create and manage your site easily. Remember, your website need not be sophisticated and expensive to maintain. You only need a concise respectful pages to begin with.
  2. Domain Name Registrar: Choose a reliable domain name registrar to purchase and manage your domain name. Popular options include GoDaddy, Namecheap, and Google Domains. However, there are cheaper alternatives that provide good security and support that cost just a fraction of the popular names.
  3. Web Hosting: Select a reputable web hosting provider to ensure your website is accessible and loads quickly. Some well-known hosting companies are Bluehost, SiteGround, and HostGator. However, these big names can easily frustrate you. I have used both sites and even GoDaddy before testing My Window Hosting on free package. I have been impressed so far in terms of security, speed and support. You can access free hosting to help you settle down properly by checking https://www.myWindowsHosting.com/index?r=101271272. However, the paid is just a fraction of what is charged by the popular names. You can also buy your domain name at a ridiculously low price here https://www.myWindowsHosting.com/index?r=101271272.
  4. E-commerce Platform: If you plan to sell products online, consider using an e-commerce platform like Shopify or WooCommerce (for WordPress) to manage your store efficiently. This help you to easily manage your sales while reaching out to new customers.
  5. Email Marketing Software: Build and manage your email list with an email marketing tool such as Mailchimp, ConvertKit, or ActiveCampaign to engage with your customers and prospects.
  6. Social Media Management Tools: Use tools like Hootsuite, Buffer, or Sprout Social to schedule and manage your social media posts across different platforms.
  7. Analytics Tools: Implement web analytics tools like Google Analytics to track your website's performance, user behavior, and traffic sources.
  8. SEO (Search Engine Optimization) Tools: Utilize SEO tools like SEMrush, Moz, or Ahrefs to optimize your website for better search engine rankings and increased organic traffic.
  9. Customer Relationship Management (CRM) Software: Organize and manage customer information with CRM software like HubSpot CRM or Salesforce to enhance customer relationships.
  10. Content Creation Tools: Create compelling content with tools like Canva for graphics, Grammarly for writing assistance, and Adobe Creative Suite for advanced multimedia content.
  11. Project Management Tools: Stay organized and collaborate effectively with project management tools like Trello, Asana, or Monday.com.
  12. Payment Gateway: If you're selling products or services online, integrate a secure and trusted payment gateway like PayPal, Stripe, or Square to process online transactions.
  13. Live Chat/Support Software: Offer real-time support to your customers with live chat software like Intercom or Zendesk Chat.
  14. Video Conferencing Tools: Conduct virtual meetings, webinars, and online presentations with tools like Zoom, Microsoft Teams, or Google Meet.
  15. Cybersecurity Tools: Protect your website and customer data with cybersecurity tools, including SSL certificates, firewall protection, and malware scanners.
  16. Backup and Recovery Software: Regularly back up your website and data using tools like UpdraftPlus or CodeGuard to ensure data recovery in case of any issues.
  17. Social Proof Tools: Build credibility and trust with potential customers by using social proof tools like Trustpilot or Reviews.io to showcase customer reviews and testimonials.

You can get in touch with us to help you with basic web design and hosting for a year. You can design it yourself or with us. The package includes official email address, and eCommerce to help you save for other investments. When you are expanding and with to migrate to a more fancy system, we guide you to migrate seamlessly. Remember that the specific tools you choose will depend on your business's unique needs and budget. Always research and compare different options to find the ones that align best with your objectives and goals.

Write baltika@digitaleumarket.com and are glad to help.

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